Lauren Testa | Updated Branding
Today I am sharing the updated branding identity for myself. I've said this before, and I'm sure I will say it again, but designing for yourself is one of the hardest things you ever do as a designer. It feels so good to finally have a cohesive identity spread all across the board that I am proud of. I kept the same logo, but gave it a tiny facelift. I went in a softer direction with my color palette. Since I design both branding identities and wedding invitations, I wanted a soft color palette to really let my images and work stand out.
Above is the final moodboard I landed on that I shared earlier this month. I ordered shiny new business cards last week which should arrive in the next few days!! I will share my packaging and final printed pieces in a follow up post, so check back for that soon. Happy Monday!