Monday Moodboard 01

Today I am sharing a mood board from my own recent rebrand. When I was working through coming up with a new direction for the Lauren Testa website I gathered a selection of images and then began narrowing it down to fewer images than I would normally use for mood boards. I feel like the more simple and to the point, the better! When building a mood board, it can be challenging to select images that really speak to your brand's message vs. just pulling images that you like the way they look- especially when your brand is a reflection of you. It is really important to step back and only focus on your end goal and what you want to say to your audience. Check back the second Monday of every month for a new mood board!