design

branding your business

To help illustrate what it’s like to work with me on a branding project,
I’ve outlined my process and services I offer, as well as past branding identity projects below.

 
Ruby-ray-logo-design-branding
heather-cook-branding-design.jpg
cranberry-door-08.jpg
Lauren-Testa-logo-design.png
 

process

What happens next?

For each project, my goal is to thoughtfully establish a collaborative working environment that utilizes open and honest communication so that clients feel informed and included from the very beginning. Below is a brief overview of the design process we will follow when working together on building your new visual identity.

 
 

client discovery

To get things started, you will tell me all about your business and your goals through filling out an in-depth questionnaire, as well as a client discovery call with me. I will compile everything I've learned about your business and present a brand strategy document that will serve as our roadmap going forward.

 

Gather visual Inspiration

Once the strategy is in place, we will then both begin gathering inspiration images. This will insure that we are both on the same page visually. Based on the final inspiration Pin board, I will get to work developing two initial moodboard concepts. You will then review these concepts and select the best option. 

 

 

 

Design

Using the brand strategy and inspiration as a starting point, I will begin to design cohesive brand elements that work together to tell your unique story. You will be presented with two branding concepts, which we will then narrow down to one during the refinement process. 

 

Refine & Finalize

Next we will work together to refine one selected concept and make sure everything fits your brand, and tells your story perfectly. Once we land on a final solution, I will provide you with all of the final files to present your brand to the world. 

 

 

services

Branding Packages

Each client and project is unique, therefore each package serves as a starting point and can be customized to meet your own needs. Each project will begin
with an initial consultation, an in-depth client questionnaire, and a moodboard to ensure we are on the same page before I dive in to designing.

 
 

Logo Design

2 initial logo concepts

1 logo variation or sub-mark

Custom color palette

Font recommendations

Business Branding

2 initial logo concepts

1 logo variation or sub-mark

Custom color palette

Font system

Brand style guide

Branded social media images

Double sided business card design

Idenitity Suite

Brand strategy

2 initial logo concepts

1 logo variation or sub-mark

Brand pattern

Custom color palette

Font system

Brand style guide

Branded social media images

Double sided business card design