The Design Process

Upon agreeing to work together, you will receive an in-depth questionnaire designed to help you deep dive into your business and outline the why behind your business, what your goals are for the future, and exactly who your target audience is. This questionnaire will help me gain a better understanding of your business and will play a key role in developing your brand strategy. Once you’ve completed the questionnaire I will spend time reviewing and learning about your business. I will then compile all of this information into a brand strategy presentation that will include your goals for your business, a profile on your target audience, your brand voice, brand buzzwords, and a visual mood board. This presentation will ensure that we are on the same page about your brand and will serve as a roadmap for the design phase.