Branding, Collateral

Ruby & Ray

Ruby & Ray is an online clothing boutique that provides young professionals with high quality, affordable, and on trend fashion. To achieve this look and feel of the brand, the logo is approachable, but clean and timeless, to mirror the classic designs offered. It is also a good balance of masculine and feminine since the boutique is named after the owners grandparents, and the brand appeals to both men and women. In the end, we tied a script font together using an illustrative ampersand that serves as a main focal point within the logo. We then broke the logo down and also developed a monogram based on the two R’s. The charcoal gray in the color pallet provides a nice masculine balance. This project was completed while working with the team at Hi Note