my mission as a designer
is to create thoughtful and intentional designs that bring your brand to life and speak directly to your audience.
What Happens Next?
Upon agreeing to work together, you will receive an in-depth questionnaire designed to help you deep dive into your business and outline the why behind your business, what your goals are for the future, and exactly who your target audience is. This questionnaire will help me gain a better understanding of your business and will play a key role in developing your brand strategy. Once you’ve completed the questionnaire I will spend time reviewing and learning about your business. I will then compile all of this information into a brand strategy presentation that will include your goals for your business, a profile on your target audience, your brand voice, brand buzzwords, and a visual mood board. This presentation will ensure that we are on the same page about your brand and will serve as a roadmap for the design phase.
The fun part begins! Using the brand strategy as a jumping off point, I will begin developing design concepts for your brand. After designing multiple design concepts, I will narrow it down to the strongest one and present that to you through an in-depth design presentation that includes a primary logo, secondary logo, color palette, and other unique elements specific to your brand. Once I’ve presented this concept to you, we will begin the refinement process. This is where we really focus and hone in on the details that make your brand stand out. I’ll ask for your honest feedback and we will continue to refine the elements of your brand until everything is perfect. Once things are finalized I will then build out any collateral you have chosen.
This is where everything we’ve been working on for the last several weeks comes together. I will package up all of your final files and send them your way along with a brand guidelines presentation that will equip you with all the knowledge on how and where to use your new brand. This presentation will give you the confidence to implement your new brand identity as your business grows. Now it’s time to share your new brand with the world and celebrate the launch of your new business!
This package is perfect if you are a new business investing in branding for the first time. This package includes all of the design essentials to make sure your business is set up for success. I believe that branding goes way beyond just a logo, therefore I include a system of design elements that will work together to tell your brand's story.
Timeline: ~ 4-6 weeks
Complete Brand Design
This package is perfect if you are an established buisness and are ready for a complete brand refresh. You have big dreams and understand the need for professional branding to atract your dream customers, but just need a little help bringing your vision to life. This package includes everything you need to build an effective, thriving brand identity.
Timeline: ~ 8 weeks
A La Carte
This is for businesses that have just completed one of our branding packages or already have an existing brand identity and are looking expand their brand experience across all platforms. They want their client experience to be truly unique and customized to their brand. Some of my favorite collateral items include: stationery, business cards, media kit designs, social media templates and thank you cards. The sky is the limit here.