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Team up with a designer you can trust to bring your vision to life.

If you're ready to take your brand's visuals to the next level, you've come to the right place. I help creative entrepreneurs develop a thoughtful brand strategy that is unique to their business. As your brand designer, I will work along side you to create a strategy and visuals that will connect with your specific audience.

 
 
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Ways we can
work together

Creative
Direction

Brand
Identity

Print & Packaging

 

services

 
 
 

Creative Direction

I believe that brand strategy is the foundation of a successful brand identity, which is why I start with Creative Direction for every client that I work with. Creative direction defines this strategy and goes deep into topics such as connecting with your audience, standing out from your competition, and evaluating your place in your industry.

Service Includes:

+ Core values

+ Brand mission & vision

+ Brand Personality

+ Audience demographics + analysis

+ Market position

+ Competitor analysis

+ Visual direction

 
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Brand Identity

Based on everything we discovered in the Creative Direction phase, the brand identity service includes all of the design essentials to make sure your business is set up for success. I believe that branding goes way beyond just a logo, therefore I include a system of design elements that will work together to tell your brand's story, visually.

Service Includes:

+ Primary logos

+ secondary logos

+ custom Color palette

+ Brand Marks / illustrations

+ Brand Pattern / Texture

+ Typography system

+ Brand guidelines

 

The Design Process

 
 

Discovery

Upon agreeing to work together, you will receive an in-depth questionnaire designed to help you deep dive into your business and outline the why behind your business, what your goals are for the future, and exactly who your target audience is. This questionnaire will help me gain a better understanding of your business and will play a key role in developing your brand strategy. Once you’ve completed the questionnaire I will spend time reviewing and learning about your business. I will then compile all of this information into a brand strategy presentation that will include your goals for your business, a profile on your target audience, your brand voice, brand buzzwords, and a visual mood board. This presentation will ensure that we are on the same page about your brand and will serve as a roadmap for the design phase.

Strategy

Design

Delivery & Launch

 
 

let’s get started!

Are you ready to bring your
brand visuals to life?

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Frequently Asked Questions

 
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How do we get started?

First, we start a conversation using this form! I will review everything and schedule a 30 minute discovery call where we get to know each other, discuss the design process and what to expect during our time working together, and you will tell me all about your business dreams and goals. Following our conversation, I will put together a custom proposal that includes a few packages tailored to your to your specific needs, a payment plan, and an estimated timeline for your project. If you decide to move forward, I will then send over the official design contract and the first invoice to secure your spot.

What if i need something not listed in your services?

Please reach out and let me know what you’re looking for.  Every proposal I create is custom to each client, so it is more than likely I can accommodate your request. If not, I can refer you to someone who can help better than me!

What are your prices?

Every project is unique so I like to chat with potential clients before providing an official quote for the project. After I’ve heard all about your business and goals I will put together a custom proposal with several package options to meet your specific needs. However, pricing for my brand identity package starts at $5,400.

How long does the process take?

The branding process takes anywhere from 6-8 weeks from the time of our initial consultation to receiving your final files. Brand and website projects can take 3-4 months to complete.

 
 

Follow along @laurentestadesign